Net Revenue Retention (NRR)

Definition: Net revenue retention (NRR) measures the percentage of recurring revenue retained from existing customers, including expansion, upsells, and cross-sells — minus churn and contraction. An NRR above 100% indicates your customer base is growing in value.

How Introw Helps: Introw's attribution data lets you segment NRR by partner source, revealing whether partner-sourced customers expand faster or retain longer than direct-sourced customers.

Partner-Facing Example: The partnerships team shows that partner-sourced customers have 115% NRR compared to 105% for direct-sourced customers — a compelling data point for increasing partner program investment.