OEM Partnership

Definition: An OEM (Original Equipment Manufacturer) partnership is an arrangement where a partner embeds your product or technology into their own offering, selling it under their brand or as an integrated component of their solution.

How Introw Helps: Introw helps manage OEM partner relationships by providing shared deal visibility, co-sell tracking, and enablement content — keeping the partnership operationally aligned through your CRM.

Partner-Facing Example: An OEM partner embeds your API into their platform. Through Introw, both teams track customer adoption, co-sell opportunities, and revenue attribution for the embedded solution.