Partner Churn

Definition: Partner churn is the rate at which partners disengage from or leave your partner program. High partner churn indicates issues with partner experience, enablement, incentives, or program value.

How Introw Helps: Introw helps reduce partner churn by tracking engagement signals — portal activity, deal registration frequency, content usage, and training completion — and alerting partner managers when partners show signs of disengagement.

Partner-Facing Example: Introw flags that five partners haven't registered a deal in 90 days. The partner manager triggers a re-engagement campaign with personalized content and a check-in meeting.