Renewal Attribution

Definition: Renewal attribution is the practice of crediting the partner who originally sourced or influenced a customer when that customer renews their subscription — ensuring partners see the long-term value of their contributions.

How Introw Helps: Introw maintains partner attribution across the customer lifecycle in your CRM, so renewals are automatically linked to the originating partner — keeping commission calculations accurate and partner trust high.

Partner-Facing Example: A partner who sourced a customer three years ago continues to receive a renewal commission each year, with attribution maintained automatically in Salesforce through Introw.