Sales Qualified Lead (SQL)

Definition: A sales qualified lead (SQL) is a prospect that has been vetted by marketing and sales teams and determined to be ready for direct sales engagement. In partner programs, partner-sourced SQLs are leads submitted by partners that meet your qualification criteria.

How Introw Helps: Introw structures partner lead submissions to capture the data your team needs to qualify leads as SQLs, and syncs them directly into your CRM with partner attribution.

Partner-Facing Example: A partner submits a lead through Introw with budget, timeline, and use case details. The lead is automatically qualified as an SQL in HubSpot and assigned to the appropriate AE.