Sourced vs. Influenced

Sourced vs. influenced distinguishes how a partner contributes to a deal. “Sourced” means the partner originated the lead; “influenced” means they impacted progression or close without originating it. Both are critical for partner attribution.

Introw PRM tracks both sourced and influenced contributions directly in the CRM — giving partner and RevOps teams accurate insight into partner-driven revenue.

Example:‍

A partner introduces a net-new prospect (sourced) and later provides technical validation on another open deal (influenced). Both actions are tagged in Salesforce through Introw, contributing to accurate partner performance reporting.