How Lü grew partner deal registrations 4x quarter over quarter

Where Lü started: The custom build that did the minimum

Before Introw, Lü's reseller process ran on a small custom build layered onto Zoho. It did the minimum, and partners felt every gap in it.

1. Accepting a deal didn't tell the partner. The custom tool created the deal once accepted, but the reseller had no visibility, so someone on the team had to follow up by email every time.
2. Every notification was manual. That extra email step made the whole process, in Laurence Gagné's words, "more time consuming"  than it needed to be.
3. Support and partners lived in different systems. The support team worked only in HubSpot, and the team still had to work out how a partner could reach them without a separate license.
4. Ownership of the platform itself was undecided. Going into the rollout, the team was still working out who inside Lü would own maintaining the new partner experience day to day.

Why they chose Introw

Lü picked Introw to replace the custom build with something partners could actually use, run entirely on top of HubSpot.

1. Simpler than the thing they'd built themselves. "It's so much simpler than before. Accepting a deal used to mean sending a separate email so the partner even knew. Now that's gone." - Sarah-Eve Lemieux
2. "Setup was configuration, not a build". Lü's implementation consultant, Lakhos
3. HubSpot stays the system of record. Every partner and product record was pulled straight from HubSpot with nothing to migrate, and support could stay HubSpot-only while partners collaborate on their own records without a separate license.

The results: partner-registered deals nearly tripled

Deal registrations climbed every single month from March to September, with no down-month, a steady climb, not a one-time spike.

• ~1.7x more deals partners are actively working, not just filing and disappearing: 35+ deals touched by partners in Q2 to 60+ in Q3.
• Active partner-side collaborators more than doubled, from 15+ in July to 35+ in September 2026.
• A steady base of resellers logs in every month: 15+ to 30+ active partner companies each month from June through September.
• 96% of onboarded partner companies are still active: the roster isn't leaking partners as fast as it recruits them.
• Partners collaborate without ever touching HubSpot. The people in the sales team, when they write on Introw and want an update, associate the contact automatically . Every registration and update writes back to the same CRM record, so the support team stays HubSpot-only while the reseller gets an answer with no separate license.

‍