Channel Sales

Channel sales is a B2B sales strategy where a parent company sells its products or services
through third-party partners rather than directly to customers.
This indirect sales model, also known as partner sales, allows businesses to expand
their reach by leveraging the resources, expertise, and networks of channel partners like resellers, distributors, and affiliates.
By using channel sales, companies can access new markets, increase their sales volume,
and scale more efficiently without heavily investing in direct sales efforts.