Deal Velocity

Definition: Deal velocity measures how quickly deals move through your sales pipeline from registration to close. In partner programs, tracking deal velocity by partner type or tier reveals which partners drive faster sales cycles.

How Introw Helps: Introw tracks deal stage progression and timestamps in real time, synced to your CRM, letting you compare deal velocity across partner types, tiers, and geographies.

Partner-Facing Example: Data shows that deals registered by certified resellers close 25% faster than those from uncertified partners, prompting the team to invest more in partner certification programs.