Noun
Indirect Distribution
Published
02 Jul 2026
Updated
02 Jul 2026
Indirect distribution is a method of selling products or services where intermediaries handle the distribution,
from wholesalers to retailers, who then sell to the final customer, rather than directly from the company.
In this model, businesses work with external channels to get their products into the hands of end consumers.
Companies benefit from broader market access without the need to set up their own direct sales force.
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