Marketplace Listing

Definition: A marketplace listing is a product page within a cloud or software marketplace (such as AWS Marketplace, Salesforce AppExchange, or HubSpot Marketplace) that enables customers to discover, evaluate, and purchase your solution.

How Introw Helps: Introw helps you track leads and deals originating from marketplace listings by attributing them to the correct partner or channel source in your CRM.

Partner-Facing Example: A prospect discovers your product on the HubSpot Marketplace and requests a demo. The lead is attributed to the marketplace channel in Introw, and the assigned partner is notified to assist with the sale.