Monthly Recurring Revenue (MRR)

Definition: Monthly recurring revenue (MRR) is the predictable, normalized monthly revenue from active subscriptions. In partner programs, tracking partner-sourced MRR helps measure the ongoing revenue impact of the partner channel.

How Introw Helps: Introw attributes partner-sourced MRR in your CRM, so you can track how much recurring revenue your partner channel generates each month — alongside direct sales MRR.

Partner-Facing Example: The finance team reports that partner-sourced MRR grew 25% quarter-over-quarter, with Introw providing the clean attribution data needed for the calculation.