Multi-Touch Attribution

Definition: Multi-touch attribution is a revenue measurement approach that assigns credit to multiple touchpoints — such as marketing campaigns, partner interactions, and sales activities — across the buyer journey, rather than crediting a single source.

How Introw Helps: Introw records partner touchpoints alongside your CRM data, enabling multi-touch attribution models that capture both partner-sourced and partner-influenced contributions to closed deals.

Partner-Facing Example: A deal is influenced by a partner referral, a co-branded webinar, and an AE demo. Introw tracks all three touches, allowing RevOps to distribute credit accurately across the partner and direct motions.