Partner Sourced Revenue

Partner sourced revenue refers to revenue that originates from opportunities directly brought in by a partner — typically through referrals, deal registration, or co-selling. It’s a key metric for measuring partner program performance and ROI.

Introw PRM tracks partner sourced revenue directly in your CRM by tagging deals at the moment of submission and attributing revenue upon close — giving GTM and RevOps teams full visibility into partner impact.

Example:

‍A company registers a lead through Introw. The deal closes at $180K and is logged in CRM as partner sourced. It’s included in QBR reporting and used to justify increased co-marketing support for the partner.