Value-Added Distributor (VAD)

Definition: A value-added distributor (VAD) is a distribution partner that goes beyond logistics by providing technical support, training, marketing assistance, and pre-sales consultation to their reseller network — adding value at every stage of the sales cycle.

How Introw Helps: Introw supports VAD partner structures with multi-tier portal access, role-based reporting, and enablement distribution — so VADs can manage their reseller networks while you maintain visibility into the full channel.

Partner-Facing Example: A VAD partner uses Introw to manage 20 sub-resellers, distributing product training, tracking deal registrations, and reporting pipeline metrics to your channel team.