Vertical Partnerships

Vertical partnerships are strategic relationships focused on a specific industry or market segment — like legal tech, healthcare, or manufacturing. These partners bring domain expertise, credibility, and pre-aligned customer needs.

Introw PRM supports vertical partnerships by allowing partner segmentation, tailored onboarding flows, and deal tracking — all customizable by vertical within your CRM.

Example:‍

An EdTech company works with partners focused solely on K–12 schools. With Introw, they create a vertical-specific lead form and enablement flow, giving education partners a tailored experience that boosts activation.